Are you the type of person who is more into watching million-dollar commercials than the Super Bowl game itself? Here's another reason to pay attention to commercials. The restaurant chain Pizza Hut is running a mobile promotion right before each game. All you have to do is find hidden codes in TV spots and then text message those codes to THEHUT to win prizes. MediaPost reports that these ads "will run for seven weeks until March 24, and the codes will become progressively more difficult to find in the ads, aiming to drive viewer engagement."
