Age-Defying Yogis

At 83, Bette Calman Does ‘The Peacock' Like a Breakdancer

Bette Calman is an 83-year-old yoga instructor who, at her age, would put the vast majority of us to shame with her incredible physical and mental discipline.

Australia-born Calman has been teaching the Indian discipline for over 40 years and has not stopped ever since. As the images show, the nimble grandmother excels at her craft.

I have to admit I was blown away when I saw the first photo in the gallery which shows the lady doing the very difficult Peacock Pose, in which the practitioner transfers their entire body weight to their upper body, balancing their lower body in the air. We see many of the best breakdancers—most of whom are significantly younger than Calman—serve this move up on the floor. Simply amazing!

Senior Fitness
There is an opportunity to create fitness programs targeted specifically to seniors that showcase the benefits of yoga and other low-impact exercises.
Mental and Physical Health Connection
The growing trend of age-defying yogis highlights the connection between mental and physical health, positioning the wellness industry to explore innovative programs that promote both together.
Inclusivity in Wellness
Yoga is for everyone and the pictures of Bette Calman performing yoga at 83 represent a surge in the inclusivity of wellness programs for all ages and body types.

Industries Being Reshaped

Fitness Industry
The fitness industry has an opportunity to embrace seniors and provide programs that are suitable for their age, health, and ability.
Wellness Industry
There is a growing need for wellness programs that cater to the physical and mental health of individuals of all ages and demographics, not just young adults.
Yoga Industry
The yoga industry is positioned to attract individuals of all ages and body types with marketing campaigns that highlight the benefits of yoga for mental and physical health.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 65%
Freshness 8%

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