There are very few fashion labels whose advertising campaigns are as eagerly anticipated as the collections they showcase, but Agent Provocateur, with its well-known, darkly erotic style of presentation, is certainly one of them.
The influential lingerie and swimwear powerhouse presents “Call of the Sirens”, its latest collection of hot swimsuits and bikinis for Spring-Summer 2009 starring red-headed supermodel Karen Elson as queen of the sirens. The campaign, staged in a misty forest, depicts “a decadent world where women are bold, fearless and liberated and men enslaved to attend their every whim," says Agent Provocateur.
Indeed, in two of the scenes, a lingerie-clad Karen Elson is seen pinning a hapless knight to the ground with a sword and in another shot, she uses her stiletto shoes to subdue a male model.
“The Call of the Sirens," says Million Looks, “is the step of a bright concoction of flirty 1970s styles, revamped tartan, toile de Jouy prints and some very sexual swimsuits."
What's Driving This Trend
- Darkly Erotic Fashion Advertising
- Opportunity for fashion labels to create highly anticipated advertising campaigns with a dark, erotic style of presentation.
- Bold and Fearless Women
- Opportunity for brands to empower women by showcasing them as bold, fearless, and liberated.
- Revamped 1970s Styles
- Opportunity to revive and modernize flirty 1970s fashion styles in clothing collections.
Who This Affects Most
- Lingerie and Swimwear
- Opportunity for lingerie and swimwear brands to create innovative and provocative designs.
- Fashion Advertising
- Opportunity for fashion advertising agencies to explore edgier and more provocative concepts.
- Fashion Design
- Opportunity for fashion designers to incorporate tartan, toile de Jouy prints, and sexual aesthetics in their collections.
