Numéro Tokyo goes for a Latin flavor in its May 2009 issue with the editorial “Havana Rendez-vous” by photographer Jean-François Campos.
In addition to the passionate interactions between female model Sara Blomqvist and the other male models, the editorial features another staple of Latin culture, religious symbols.
The editorial was styled by fashion editor Mika Mizutani.
Implications - Though many curious, purpose-seeking consumer find themselves straying away from religion as a faith, mentioning religion or including religious imagery is still seen as taboo in society. Thus, companies, photographers, ad agencies and more can use religious referencing as a way to seem edgy and rebellious, which works well with today's avant-garde youth consumer.
What Makes This Trend Stand Out
- Religious Referencing
- Opportunity for companies, photographers, ad agencies, etc. to use religious imagery as a way to appear edgy and appeal to avant-garde youth consumers.
- Latin-inspired Fashion
- Potential for fashion brands to incorporate Latin influences into their designs, capitalizing on the trend of embracing diverse cultural styles.
- Passionate Interactions
- Opportunity to create immersive brand experiences that evoke strong emotions and create memorable connections with consumers.
Sectors Adopting This
- Fashion
- Fashion brands can leverage Latin-inspired fashion and religious referencing to create unique and appealing collections.
- Advertising
- Ad agencies can create campaigns that incorporate religious imagery and passionate interactions to capture attention and stand out from competitors.
- Photography
- Photographers can experiment with religious themes and capture moments of passionate interactions to create captivating visual narratives.
