Squishy Floors

Tae-Jin Sim Designs ‘The Blooming Step' to Form Floral Patterns

Designer Tae-Jin Sim introduces The Blooming Step which is a gel floor system that generates floral patterns when it is stepped on and quickly disappears again.

These unusual area pieces come in bright, vibrant colours and feel soft and gooey between your toes.

This is perfect for anyone who wants to add a little something different to their home decor. Surprise new visitors with this vinyl carpet and get them talking when they take that first squishy step. It is a great conversation piece and adds some vibrant colour to a room.

Interactive Floor Designs
The Blooming Step introduces an innovative gel floor system that generates floral patterns when stepped on, showcasing the potential for interactive floor designs in various settings.
Sensory Home Decor
The Squishy Floors concept offers a unique sensory experience for home decor enthusiasts, suggesting an opportunity to tap into the market demand for unconventional and engaging interior design elements.
Novelty Carpets
The vinyl carpet of The Blooming Step presents the potential for creating novelty carpets that can surprise and engage guests, opening up possibilities for creative floor coverings in the hospitality industry and entertainment venues.

Sectors Adopting This

Interior Design
The innovative gel floor system of The Blooming Step can disrupt the interior design industry by providing a novel way to incorporate interactive and sensory elements into residential and commercial spaces.
Home Decor
The introduction of Squishy Floors highlights potential disruptive opportunities in the home decor industry, catering to consumers looking for distinctive and conversation-starting decor items like the vinyl carpet of The Blooming Step.
Hospitality
The concept of novelty carpets, exemplified by The Blooming Step, offers a disruptive innovation opportunity for the hospitality industry to create memorable and immersive guest experiences through unique floor coverings.
SCORE
2.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 40%
Freshness 8%

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