For those familiar with MTV (and if you’re not, then where have you been hiding?), the reality contests they have featured between the cast of “Road Rules” and “The Real World” have been legendary. Of course, the main ongoing “love confusion” between CT and Diem has helped to keep MTV’s ratings sky high, and viewers on the edge of their seat begging for more.
In the “Duel 2”, although CT and Diem have not been together for 5 years, the sparks fly when Diem hears a rumor that CT slept with one of the other contestants. After viewing a previous conversation between Adam, and Diem, CT goes on a rampage, and after a short verbal confrontation, gets into a fist fight with Adam that not even 5 guys can help to contain.
CT and Adam get kicked off the show, but smelling a ratings blitz, MTV quickly puts together the RW / RR Aftershow featuring the trio to spend 30 minutes talking about a fight scene that only takes up a couple of minutes of air time. How will the remaining contestants capitalize on the absence of two of the strongest players MTV had to offer? You’ll have to tune in and find out!
Why This Trend Is Growing
- Feud-centered Aftershows
- Opportunity to create aftershows that focus on controversial and confrontational moments in reality TV.
- Reality Contest Ratings
- Increasing viewer demand and high ratings for reality contests with ongoing drama and love confusion.
- Capitalizing on Absences
- Exploring strategies for remaining contestants to benefit from the absence of strong players in reality TV shows.
Industries Being Reshaped
- Television Production
- Disruptive innovation opportunities in creating engaging aftershows for reality contests.
- Entertainment Streaming Platforms
- Streaming platforms can leverage the popularity of reality TV contests with ongoing drama and love confusion to attract more subscribers.
- Advertising and Sponsorship
- Opportunities for advertising and sponsorship during reality TV shows and aftershows featuring controversial moments and strong players.
