Shaggy Mop Hair

Robert Pattinson's Scruffy New Bob in ‘How To Be'

Will Robert Pattinson’s new haircut inspire a new teen fad? The Twilight star must be finished shooting New Moon, the next part in the vampire movie series, because these shocking images of a very different haircut have fans wondering what happened. Apparently the new mop is for his next flick, ‘How to Be.’

The tagline for the film? “Sometimes we all need a little help.”

Check out the gallery for pictures of Robert Pattinson’s new haircut. The shaggy, chin-length bob might just be the next thing in teenage male fashion, and if it is, you know who’ll have to thank.

What do you think, will Robert Pattinson fans express their dislike of the new mop, or will they adopt?

Shaggy Mop Hair
Disruptive innovation opportunity: Create a line of hair products specifically catered to teenage boys looking to achieve the shaggy mop hair trend.
Teenage Male Fashion
Disruptive innovation opportunity: Launch a clothing brand that offers trendy and stylish apparel aimed at teenage boys who are influenced by Robert Pattinson's new shaggy mop hairstyle.
Celebrity Haircut Trends
Disruptive innovation opportunity: Develop a mobile app that allows users to upload a picture of their favorite celebrity hairstyle, and then provides information and recommendations on how to achieve that look.

Sectors Adopting This

Film and Entertainment
Disruptive innovation opportunity: Create a platform that connects aspiring actors and actresses with experienced hairstylists who can provide them with unique and trendy haircuts for their film roles.
Beauty and Personal Care
Disruptive innovation opportunity: Develop a range of hairstyling tools and products specifically designed for achieving and maintaining shaggy mop haircuts.
Fashion and Apparel
Disruptive innovation opportunity: Collaborate with popular celebrity hairstylists to create a line of hair accessories that complement and enhance the shaggy mop hair trend.
SCORE
4.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 52%
Freshness 8%

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