Wineries like California’s Kendall-Jackson have adopted low-cost, eco-friendly virtual tastings via the Internet. The online version saves on costs as well as on the wear and tear often suffered by in-demand expert wine tasters. Kendall-Jackson uses the technology to facilitate video-conferencing between winemaker and critic.
Twitter Taste Live, a Web forum that “is about connecting consumers around the world directly with the folks that drive the trends for wine, beer, cigars and just about anything related to ‘tasting,’” recently carried a Wilson Daniels tasting that included a live video feed of the event.
Key Themes Behind This Trend
- Virtual Wine Tastings
- Wineries are adopting low-cost, eco-friendly virtual wine tastings, creating opportunities for innovative online wine experiences
- Online Video-conferencing
- Video-conferencing technology is being used to facilitate virtual wine tastings and connect wine enthusiasts with experts, paving the way for disruptive innovations in online collaborations
- Social Media Tastings
- Social media forums like Twitter Taste Live are facilitating shared wine tasting experiences among consumers and experts, leading to opportunities for new forms of online engagement
Where This Applies
- Wine Production
- Wineries can leverage virtual tastings to create new customer experiences, reach a wider audience, and reduce costs associated with traditional tastings
- Technology
- Advancements in video-conferencing and streaming technology are creating new opportunities for virtual tastings and online collaborations in the wine industry
- Social Media
- Social media platforms like Twitter are being used to connect wine enthusiasts with experts and create new opportunities for shared wine tasting experiences
