These ads for Australia's City Bike Depot use shocking yet stunning photography to deliver their tagline “Biking is believing†using Jesus, an alien spaceship, and a fairy, each outfitted outrageously with bike parts.
The ads were created by advertising agency Loud, Sydney, Australia with creative direction by Van Trump and Mo Shono. The copy was written by Luke Fox, with great images captured by Montalbetti+Campbell.
Implications - One of the strongest ways a company can generate incredible brand awareness and interest is by developing an ad campaign that is funny, but offensive. The campaign will attract interest from the media, consumers who believe a joke is a joke, and detractors who decry the company for going too far. It can be a spectacular and lasting way for a company to establish itself in the marketplace.
What's Driving This Trend
- Shockvertising
- Disruptive innovation opportunity: Companies can explore using shocking and controversial advertising to generate incredible brand awareness and interest.
- Creative Imagery
- Disruptive innovation opportunity: Exploring unconventional and visually stunning imagery in advertising campaigns can captivate audiences and leave a lasting impression.
- Humorous Offense
- Disruptive innovation opportunity: Companies can utilize humor mixed with controversy to attract media attention, engage consumers, and establish a unique brand presence.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity: The advertising industry can embrace shockvertising and creative imagery to create memorable campaigns for clients, tapping into unconventional marketing strategies.
- Media and Entertainment
- Disruptive innovation opportunity: Media and entertainment companies can leverage controversial campaigns to attract audiences, generate buzz, and create memorable content.
- Branding and Marketing
- Disruptive innovation opportunity: Brands and marketers can explore the use of humor and offense in their messaging to stand out in a saturated market, connecting with consumers on a deeper level.
