Kraft is launching a flatbread version of their best-selling DiGiorno pizza brand using the usual television and print outlets. In order to utilize the ever-increasing power of social media, however, they will also be delivering free pizza to tweetups.
PR agency Weber Shandwick has been hired to help reach influential tweeters who are willing to host tweetups prearranged on Twitter. Chicago, New York and Los Angeles are the cities currently being targeted for this promotion. The only thing missing is the Coca-Cola!
Why This Trend Is Growing
- Social Media Promotions
- Disruptive innovation opportunity: Leveraging the power of social media to create unique promotional opportunities and reach target audiences in new and engaging ways.
- Influencer Marketing
- Disruptive innovation opportunity: Collaborating with influential tweeters to host tweetups and tap into their existing followers for brand promotion and awareness.
- Location-based Marketing
- Disruptive innovation opportunity: Targeting specific cities for promotional campaigns, utilizing local networks and events to connect with consumers and create buzz.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation opportunity: Integrating social media strategies to enhance brand visibility and engage with customers, offering unique promotional experiences.
- Public Relations
- Disruptive innovation opportunity: Expanding PR strategies to include social media tactics, influencer partnerships, and location-based campaigns for effective brand promotion.
- Advertising
- Disruptive innovation opportunity: Incorporating social media platforms and location-based targeting into advertising campaigns to amplify reach, engagement, and conversions.
