Chloe Sevigny recently wore a brass-buttoned blazer to a Kiehl’s celebration for the Doe Fund. This definitely got people talking--as well as rushing out to find a prep school blazer of their own.
We all remember and loved the coveted blazers from Balenciaga’s Fall 2007 show and we went crazy over the look as soon as "Gossip Girl" first graced our television sets. At last night’s event, Sevigny, a Connecticut native, gave us a second look at the schoolgirl-chic look and has even editors swirling with nothing but positive feedback at the look.
Somewhat out of reach the first time around, the elite prep school blazer is now available at many retailers within our grasp. Tommy Hilfiger, Ralph Lauren Rugby, and Lacoste all offer great versions at reasonable prices. Vintage shops will also have great finds, and don’t forget to try the boys' department in bigger stores!
What Makes This Trend Stand Out
- Prep School Blazers
- Opportunity for retailers to capitalize on the resurgence of prep school blazers as a must-have fashion item.
- Schoolgirl-chic Look
- Potential for designers to create new collections inspired by the schoolgirl-chic look popularized by Chloe Sevigny.
- Affordable Versions
- A chance for brands like Tommy Hilfiger, Ralph Lauren Rugby, and Lacoste to offer affordable versions of prep school blazers to cater to the growing demand.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can seize the opportunity to stock and market prep school blazers as a fashionable adult must-have.
- Design
- Designers can explore the schoolgirl-chic look and incorporate it into their collections to cater to the current trend.
- Vintage Clothing
- Vintage clothing stores have the potential to tap into the demand for authentic and unique prep school blazers.
