As far as credit card interactive campaigns go, the Visa Go website is a pretty solid one. The website’s main page echoes the campaign’s central verb in typography entirely composed of interactive user-submitted Flickr photos.
There are more social networking goodies to be found on the Visa Go website. According to a Visa press release, rich media banner advertisements will show video of Visa users doing things in Buenos Aires, New York and Ho Chi Minh City.
Naturally, Visa has tied in some cross-promotion to its millions of merchants. Both a Google Maps plugin and user-submitted geotagged Flickr photos will yield personalized recommendations on nearby merchants, experiences and activities directly from the Visa Go website.
Key Themes Behind This Trend
- Interactive User-submitted Content
- Opportunity for brands to engage with consumers through interactive user-generated content.
- Rich Media Banner Ads
- Potential to enhance advertising campaigns by incorporating video content.
- Personalized Recommendations
- Ability to provide tailored recommendations to consumers based on geotagged photos and location data.
Where This Applies
- Credit Card
- Disruptive innovation opportunities for credit card companies to create interactive campaigns and personalized experiences.
- Advertising
- Opportunity for advertisers to utilize rich media banner ads and user-generated content to create engaging campaigns.
- E-commerce
- Potential for e-commerce platforms to leverage personalized recommendations to enhance user experiences and drive sales.
