Floating Graffiti

'Airgraffities' by Lichtfaktor Let You Tag Without Vandalism

Cologne-based artists Marcel Panne and David Lüpschen create amazing “Airgraffities” using ordinary flashlights. To create these images, Marcel dances in the dark, while David captures the tracks of light with a slow shutter speed on his digital camera.

They open the camera shutter for 30 seconds then swirl various light sources in the air; writing letters in the air is trickiest, but they've been successful on a few occasions.

Their unique artwork has already captures the attention of the media and even resulted in orders to make custom 'Airgraffities' for companies like the English TV channel, Sky Movies.

Light Painting
Using light as a medium for artistic expression, presenting disruptive innovation opportunities in the realm of photography and visual arts.
Interactive Advertising
Employing light painting techniques to create unique and engaging advertisements, offering disruptive innovation opportunities in the advertising industry.
Digital Art Integration
Integrating light painting techniques into digital art forms, providing disruptive innovation opportunities for artists and designers.

Sectors Adopting This

Photography
Exploring the potential of light painting in photography, opening up disruptive innovation opportunities for photographers and visual artists.
Advertising
Harnessing the power of light painting in advertising campaigns, creating disruptive innovation opportunities for companies in the advertising industry.
Art and Design
Incorporating light painting techniques into digital art and design, offering disruptive innovation opportunities for artists and designers.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 54%
Activity 89%
Freshness 8%

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