Dara Torres’ “Got Milk?” ad showcases the rock-hard abs of the five-time Olympian and mother—and advocates drinking milk to help recover from a workout.
Dara Torres knows all about being in shape; at 41, she still has a body that rivals those of women half her age. She’s an excellent spokeswoman for milk, which has been condemned by animal rights activists and vegans alike.
The copy for Dara Torres’ “Got Milk?” ad reads, “Dairy Torres. I’m a natural in water. But after a workout, my natural choice is milk. It’s a strong starting block for wellness. The protein helps build muscle, plus its nutrients help me refuel. Three glasses of lowfat or fat free milk a day. Lap it up.”
What's Driving This Trend
- Mom-athlete Dairy Campaigns
- New dairy campaigns featuring mom-athletes showcase milk as essential to athletic recovery.
- Fitness Recovery with Milk
- Milk is positioned as a refueling option by advertiser mom-athletes to help consumers recover from exercise.
- Advocacy by Mom-athletes
- Wellness advocacy by mom-athletes endorse milk as a versatile food that aids in athletic performance and recovery.
Who This Affects Most
- Dairy Industry
- The Dairy Industry can take advantage of the platform of mom-athletes to develop promotional campaigns that focus on the role of milk in fitness recovery.
- Fitness Industry
- Fitness companies can include mis- and post-workout recovery practices that endorse milk as an alternative source of protein.
- Marketing Industry
- Marketing firms can create branding campaigns that use advocacy by mom-athletes to promote the benefits of milk drinking.
