From the Oscar Wilde, Monet and Cezanne, times the green fairy comes again to inspairate the new 21th century artist and boheme people, take a look of this ritual to take a drink of this delicious and mystic liquor and the hole history that captures a lot of followers.
Over the last few years, Absinthe has been making a comeback. Have you ever wondered what the ritual is all about? Watch the video.
Why This Trend Is Growing
- Absinthe Renaissance
- Disruptive innovation opportunities for distillers to create new varieties and for artists to incorporate absinthe into their work.
- Ritual Revival
- Opportunities for companies to repackage and market traditional rituals to modern consumers.
- Experiential Drinking
- Opportunities for bars and restaurants to create immersive and educational experiences around absinthe and other spirits.
Industries Being Reshaped
- Distilleries
- Distilleries can capitalize on the absinthe renaissance by creating new and innovative variations of the spirit.
- Art and Design
- Artists and designers can tap into the mystical, bohemian history of absinthe to create new and unique works.
- Hospitality
- Bars and restaurants can incorporate absinthe into their menus and create immersive experiences around the ritual of drinking the spirit.
