While their recent Cruise ad campaign took place at the swimming pool, the Spring/Summer 2009 Jimmy Choo ads follow model Angela Lindvall all around.
Terry Richardson returns as the photographer and captures Angela taking a stroll along Fifth Avenue, hanging by the pool, and heading to a night party.
Angela manages to showcase just how sharp these killer Jimmy Choo shoes look by poking herself in the thigh with the heel of the shoe.
Implications - Consumers are constantly looking for ways to inject some sort of luxury into their lives. Everyday products that feature a glamorous element are appealing to those who can't afford the most high-end items. Companies trying to increase their appeal could focus on this.
Key Themes Behind This Trend
- Everyday Glamour
- Opportunity for companies to create everyday products with a glamorous element to appeal to consumers seeking luxury.
- Affordable Luxury
- Potential for companies to offer high-end features in more accessible and affordable products.
- Interactive Marketing
- Opportunity for brands to engage consumers by incorporating interactive elements in their advertising campaigns.
Where This Applies
- Fashion Retail
- Opportunity for fashion retailers to incorporate glamorous elements into their everyday product offerings.
- Advertising
- Potential for advertising agencies to create engaging campaigns that feature interactive and attention-grabbing elements.
- Luxury Goods
- Chance for luxury goods companies to expand their customer base by offering more affordable products with high-end features.
