In order to get around the ban of direct-to-consumer advertising of prescription drugs on TV in Korea, Pfizer came up with these interactive ads to promote Viagra pills.
The ads come in the shape of a promotional hand fan with an image of an old or fat man without a penis. In order to use the fan, you have to put your finger in the hole, which instantly gives the guy an erection.
Brilliant!
The campaign was created by Cheil Worldwide, Seoul, Korea, with creative and art direction by Sanghun Yoo and graphic design by Bom communications. The copy and illustration is by Jeonghun Yoo.
Key Themes Behind This Trend
- Interactive Pharma Ads
- Creating interactive pharmaceutical ads which circumvent existing limitations in advertising standards.
- Humorous Interactive Campaigns
- Developing humorous interactive campaigns as a tool for promoting prescription medicine to specific demographics.
- Pharmaceutical Marketing Innovation
- Exploring innovative methods of advertising and marketing pharmaceutical products within legal parameters.
Where This Applies
- Pharmaceutical Industry
- Creating interactive promotional material to promote and sell products within the pharmaceutical industry.
- Marketing Industry
- Incorporating innovative strategies such as interactive marketing tactics to advertise and promote products.
- Advertising Industry
- Utilizing creative and innovative techniques in advertising to generate interest and engagement with target audiences.
