Wii Graffiti

The 'WiiSpray' Project Aims to Make Virtual Graffiti Mainstream

The 'WiiSpray' Project is perhaps the most badass adaptation of the Nintendo Wii and its Wiimote I've seen (today). The WiiSpray Project was created by students Martin Lihs and Frank Matuse, who regard the innovation as an addition to--not a replacement of--the world of street art, another place to paint.

The WiiSpray Project uses a spray paint can, into which the Wiimote is nestled. According to Lihs and Matuse, the mechanics and feel of the traditional spray paint can are preserved. The projects are saved onto a server, where they can be saved, worked on or deleted at any time.

Virtual Street Art
The use of technology to create virtual street art experiences opens up opportunities for novel and interactive art exhibitions.
Innovative Gaming
Incorporating new and unusual aspects of technology into gaming can broaden the industry's appeal and keep consumers engaged.
Mixed Reality Experiences
Augmenting physical experiences with virtual reality technology promotes immersive settings and interactive entertainment for consumers.

Where This Applies

Gaming
Developing and implementing entertainment technology into gaming can increase consumer engagement and expand the industry's offerings.
Art
Incorporating technology into the art world can encourage unique and interactive art experiences that attract new and younger audiences.
Marketing
Virtual street art and mixed reality experiences can be used as innovative marketing tools to promote products and cultural events to consumers.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 64%
Activity 92%
Freshness 8%

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