You may not consider Illinois a stylish state, but after looking at this editorial, it’s undeniable it serves as a beautiful background to showcase today’s most cutting edge fashions. It might also become your next shopping destination according to The New York Times feature piece titled Chicago: City of Angles.
“Since 1871, when it rose spectacularly after the Great Fire, Chicago has been famous for pioneering architecture — from the steel-frame skyscraper to the flat geometry of the Prairie School to Mies van der Rohe’s clean Minimalism,” the New York Times says. “When it comes to cutting-edge fashion, though, the city rarely registered. Lost between the glamorous coasts, it’s been a no-style zone. Until now.”
The feature piece includes stunning shots of models in designer brands like Rodarte, Mulberry and Proenza Schouler against Chicago’s most iconic architecture and urban areas including the stairs at West Wacker Drive, Franklin-Orleans Bridge, South Franklin Street, Wabash Avenue, lakefront by North Avenue Beach and the Quincy El Train stop.
What's Driving This Trend
- Architectural Fashion Ads
- Opportunity for fashion brands to incorporate iconic architecture as a backdrop for advertising campaigns.
- Fashion Tourism in Illinois
- Potential for Illinois to become a shopping destination due to its combination of stylish fashion and stunning architecture.
- Revitalizing Chicago's Fashion Scene
- Opportunity for Chicago to shed its no-style image and emerge as a hub of cutting-edge fashion.
Who This Affects Most
- Fashion
- Fashion industry can explore collaborations with architects and photographers to create visually striking campaigns.
- Architecture
- Architects can capitalize on the trend by partnering with fashion brands to showcase their designs in unique settings.
- Tourism
- Tourism industry in Illinois can leverage the combination of fashion and architecture to attract visitors interested in both areas.
