Good news for all the Canadian beer enthusiasts: Big breweries are tapping into the intellectual resource of home brewers in an effort to identify with an ever-changing market. New recipes concocted by beer lovers are making their debut forming a new trend in the industry.
Born of the necessity for the industry to better understand its own target consumer, this phenomenon is catching the attention of beer geeks on a social level. Beer blogs are now under the corporate eye.
Some breweries are even providing an opportunity for home brewers to get their own recipes on store shelves, presenting a wining scenario for both beer drinkers and breweries alike.
What's Driving This Trend
- Crowdsourced Beer
- The trend of big breweries tapping into the expertise of home brewers to create new beer recipes presents a disruptive innovation opportunity in the beer industry.
- Engagement with Beer Enthusiasts
- The growing trend of breweries actively engaging with beer enthusiasts through crowdsourcing new recipes opens up opportunities for disruptive innovation in the beer industry.
- Social Recognition of Home Brewers
- The increasing recognition of home brewers and their recipes by big breweries is a trend that can lead to disruptive innovation within the beer industry.
Who This Affects Most
- Beer Brewing
- The beer brewing industry can leverage the trend of tapping into the knowledge of home brewers to create unique and innovative beer recipes.
- Beverage Manufacturing
- The beverage manufacturing industry can explore the trend of engaging with beer enthusiasts to crowdsource new recipes and create disruptive innovations in the market.
- Consumer Products
- The consumer products industry can capitalize on the trend of recognizing and promoting home brewers, creating opportunities for disruptive innovation in the beer market.
