While the number of participants has yet to be verified, Earth Hour 2009 was a huge success, with countries like China joining into the lights-off global eco stunt.
In Beijing, landmarks like the Olympic Bird's Nest Stadium and the aquatic Watercube were powered down in honor of Earth Hour 2009, as can be seen in the video above. The gallery shows pictures of Earth Hour 2009 in Beijing, Hong Kong, Shanghai and Vietnam.
It's really neat because the whole world now recognizes these Chinese landmarks after the Beijing Olympics, making these photographs have even more impact on the rest of the world than many of Asia's other landmarks.
Image Credit: <a rel="nofollow" href="http://www.flickr.com/photos/earthhour_global/3393642461/">Earth Hour Global</a>
Key Themes Behind This Trend
- Eco Awareness
- The increasing importance of eco awareness is creating disruptive innovation opportunities for industries involved in alternative energy and sustainable products.
- Sustainable Development
- Sustainable development is becoming a major trend in the construction and real estate industries, presenting disruptive innovation opportunities for eco-friendly building materials and practices.
- Green Marketing
- Green marketing is a growing trend and disruptive innovation opportunity for businesses to appeal to environmentally-conscious consumers with eco-friendly products and strategies.
Where This Applies
- Renewable Energy
- The renewable energy industry has disruptive innovation opportunities to create more efficient and affordable green energy options as eco awareness increases.
- Construction
- Sustainable development presents disruptive innovation opportunities in the construction industry, particularly in the development of eco-friendly building materials and practices.
- Retail
- The retail industry can capitalize on the trend of green marketing by providing eco-friendly products and marketing strategies to appeal to environmentally-conscious consumers.
