Cigarettes, beer and sex… That is what the typical guy wants and needs for a good time, right? And that is what we get in this new editorial, ‘Basic Instinct,’ in the Spring/Summer 2009 issue of Vogue Hommes International.
Captured by photographer Jeff Burton, with creative direction by Hannes Hetta, the editorial features Zane Holtz, Colton Haynes and other male models enjoying what appears to be a relaxed weekend getaway.
The denim-clad guys occupy their time by smoking, drinking beer, having sex and photographing each other. Yeah, your typical male-bonding weekend…
See more Vogue Hommes International features below.
Why This Trend Is Growing
- Masculine Bonding Lifestyle
- Disruptive innovation opportunity: Creating products and experiences that cater to the desires and needs of men for a bonding weekend.
- Photography as a Leisure Activity
- Disruptive innovation opportunity: Developing innovative photography products or services that appeal to a younger male demographic.
- Reimagining Traditional Masculinity
- Disruptive innovation opportunity: Challenging societal norms and stereotypes by creating inclusive products, services, or messaging that redefine masculinity for a modern audience.
Industries Being Reshaped
- Men's Lifestyle
- Disruptive innovation opportunity: Revolutionizing the men's lifestyle industry by introducing new products and services that align with evolving male desires and behaviors.
- Photography
- Disruptive innovation opportunity: Disrupting the photography industry by targeting a niche market of male consumers with unique and tailored offerings.
- Advertising and Marketing
- Disruptive innovation opportunity: Redefining advertising and marketing strategies to better represent and cater to diverse expressions of masculinity in order to resonate with modern consumers.
