Online Space Data

Microsoft and NASA Are 'Out of This World' Competition For Google Earth

In a bid to gain an edge on Google Earth, Microsoft announced it’ll be partnering with NASA to offer space data on the Web.

Included with the NASA content will be high-resolution images from the moon and Mars. NASA’s Mars Reconnaissance Orbiter (MRO) has been taking high-resolution images of Mars since 2006.

Working together, the two organizations will collaborate on both the infrastructure and technology to bring the images online.

NASA will process the images and, near the end of 2009, Microsoft will put it up on their Worldwide Telescope site, which is basically a virtual telescope.

There, users will be able to look at the images they’re interested in and use tools for a closer look or pan the landscape.

Online Space Data
Opportunity for disruptive innovation in the online space data industry.
High-resolution Images
Opportunity for disruptive innovation in the high-resolution imaging technology.
Virtual Telescope
Opportunity for disruptive innovation in the virtual telescope technology.

Where This Applies

Technology
Opportunity for disruptive innovation in the technology industry.
Aerospace
Opportunity for disruptive innovation in the aerospace industry.
Internet
Opportunity for disruptive innovation in the internet industry.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 2%
Freshness 8%

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