Fashion Animals

'Betes de Mode' Dramatography Art By French duo HELMO

This fashionable series of dramatic art photographs morphs silhouettes of animals with gorgeous models; it literally takes my breath away, they are so beautiful.

The artwork is called Bêtes de mode which means ‘fashion animals’ and is from a collection of 13 images shot with red and blue lighting on a black background. They were created by HELMO,a fFrench artistic duo comprised of Thomas Couderc and Clément Vauchez.

The stunning photographs were made for the Galeries Lafayette in Paris. The more I look, the more I love them. I guess we all have an animalistic side… argh!!

Fashion Photography
Disruptive innovation opportunity: Explore combining fashion and animal imagery in creative and unconventional ways to create captivating photographs.
Animal-inspired Fashion
Disruptive innovation opportunity: Create clothing and accessories that incorporate elements of animal patterns and silhouettes, appealing to consumers looking for unique and bold fashion statements.
Artistic Collaborations
Disruptive innovation opportunity: Foster interdisciplinary collaborations between artists and fashion brands to produce visually striking and thought-provoking artworks that push the boundaries of traditional artistic mediums.

Sectors Adopting This

Fashion
Disruptive innovation opportunity: Combine fashion with art to create innovative and visually stunning products that appeal to consumers seeking unique and unconventional fashion choices.
Photography
Disruptive innovation opportunity: Experiment with new techniques and concepts, such as merging animal and fashion photography, to create captivating and memorable images that stand out in the competitive photography industry.
Art and Design
Disruptive innovation opportunity: Encourage creative collaborations between artists and designers, exploring new ways to blend various art forms and create groundbreaking pieces that challenge traditional artistic boundaries.
SCORE
4.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 62%
Freshness 8%

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