Dream Dinners is a service that aims to put even busy cooks back into the kitchen. The franchise stores already-prepped fresh ingredients and a multitude of menus.
All the consumer has to do is select a menu from the Dream Dinners website, pick up the ingredients and put them in the refrigerator or freezer. When it’s time for dinner, the person who is preparing the meal just needs to assemble the ingredients and follow the recipe--no prep or cleaning time required.
Even though doctors and nutritionists agree that cooking meals at home is both healthier and more cost-effective than dining out, you might that cooking at home is far too time-consuming--or just plain intimidating. A service like Dream Dinners, however, takes the guesswork out of gourmet cooking.
Key Themes Behind This Trend
- Meal Prep Services
- The rise of services like Dream Dinners shows an opportunity for businesses to tap into the meal prep market by providing prepped ingredients and recipes.
- Tech-enabled Recipe Delivery
- Companies could disrupt the meal kit market by leveraging technology to deliver pre-assembled, easy-to-follow recipes directly to consumers' doorsteps.
- Hyper-localized Meal Delivery
- Local businesses could capitalize on the demand for meal delivery and differentiate themselves by focusing solely on delivering locally-sourced, freshly-prepared meals to their customers.
Where This Applies
- Food Delivery Services
- Food delivery services like Uber Eats and Grubhub could partner with meal prep companies to expand their offerings and meet consumer demand for healthier meal options.
- Grocery Stores
- Grocery stores could disrupt the meal kit market by offering prepped ingredients and recipes in-store, eliminating the need for consumers to visit a separate location to pick up their ingredients.
- Meal Kit Companies
- Meal kit companies could pivot their business models to mimic Dream Dinners and focus solely on providing prepped ingredients and recipes to help alleviate the time-consuming and intimidating aspects of cooking at home.
