Hollywood mega star Scarlett Johansson is gracing the cover of the April 2009 issue of Vogue Paris.
On the front page, an auburn-haired and stunningly cleavalicious Scarlett is captured in one of Dolce & Gabbana’s iconic and ultra-sensuous black corsets; The accompanying cover title, which reads “Scarlett Johansson: The Anti-Marilyn,” is, in all probability, a reference to Scarlett’s shedding of her trademark platinum tresses for a less bombastic brown-red hair color.
In addition to being Vogue Paris’s auburn-haired “Anti-Marilyn,” Scarlett Johansson is also the face--and ironically the Marilyn Monroe platinum blonde--of Dolce and Gabbana’s new line of make-up. Photos 3-6 above come from the print campaign from the makeup line.
Scarlett Johansson's cover photo was snapped by Mario Sorrenti while the styling was done by Vogue Paris editor Carine Roitfeld.
What Makes This Trend Stand Out
- Anti-marilyn Trend
- Disruptive innovation opportunities exist in creating marketing campaigns that focus on subverting the beauty standards of iconic figures like Marilyn Monroe.
- Hair Color Transformation Trend
- Disruptive innovation opportunities exist in developing hair dye products that allows for dramatic hair color shifts while maintaining hair health.
- Celebrity Endorsement Trend
- Disruptive innovation opportunities exist in utilizing social media to facilitate product promotion through partnerships with A-list celebrity endorsers.
Sectors Adopting This
- Cosmetics Industry
- The cosmetics industry can find disruptive innovation opportunities in transforming how makeup products are marketed through celebrity endorsement deals that break the mold.
- Fashion Industry
- The fashion industry can find disruptive innovation opportunities in creating fashion lines that cater to subversive beauty standards that challenge iconic figures.
- Hair Care Industry
- The hair care industry can find disruptive innovation opportunities in finding innovative ways to make dramatic hair color transformations safe and hassle-free for customers.
