To promote worldwide appreciation of beards and moustaches, Beard Team USA is preparing to represent the United States at the biennial World Beard and Moustache Championships.
The 2009 WBMC takes place in Anchorage, Alaska on May 23rd. Members in 11 different countries will compete in a variety of categories ranging from the dainty Dali moustache to the gnarly full beard freestyle.
The video above, taken at the 2008 Beard and Moustache Competition in Germany, offers a little preview of the festivities in store for competitors. The video below, well, it’s just to let you know that beards and moustaches can be fun in a disturbing way.
Why This Trend Is Growing
- World Beard and Moustache Championships
- Disruptive innovation opportunity: Create grooming products and services specifically tailored to the needs of beard and moustache enthusiasts.
- Anti-manscaping
- Disruptive innovation opportunity: Develop alternative grooming trends that embrace natural body hair and challenge societal norms of cleanliness and appearance.
- Growing Appreciation for Beards and Moustaches
- Disruptive innovation opportunity: Launch marketing campaigns and events that celebrate and promote beard and moustache culture, targeting niche consumer segments.
Industries Being Reshaped
- Grooming Products
- Disruptive innovation opportunity: Invent innovative grooming tools, products, and solutions catering to the distinct needs of beard and moustache enthusiasts.
- Men's Fashion
- Disruptive innovation opportunity: Design clothing and accessories that complement and showcase beards and moustaches as prominent fashion statements.
- Event Planning and Entertainment
- Disruptive innovation opportunity: Organize unique beard and moustache competitions, festivals, and experiences that attract a dedicated following and capture media attention.
