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2,645-Pound Birthday Cakes

Sydney Celebrates Barbie's 50th With Enormous Cake

Barbie, the queen of all things glamorous, continues to celebrate her 50th birthday in style! In Sydney, Australia, Mattel unveiled a larger-than-life-size Barbie cake in her honor. Measuring 7 feet tall and weighing in at 2,645 pounds, this cake was edible luxury, as only a Barbie cake should be.

The sweet creation was covered in gold icing, gold silk and $50,000 worth of Swarovski crystals! Based on the design for the 50th Anniversary Limited Edition Barbie, this cake was created by a team of experts, hairdresser Joh Bailey, Australian fashion designer Alex Perry, jewelry designer Stefano Canturi, and Sweet Art Bakers in Australia.

SCORE
6.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 93%
Freshness 8%

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