Giant 80's Glamour

Retro Hair Explosions Show What Happens When Hairspray Attacks

Remember when they tried to glam up Tootie from "The Facts of Life"? Didn’t work. No matter how much Aqua Net and Maybelline they expended, she still was homely. But big hair was unquestionably an 80's mainstay.

Fashions are drifting back to the 80's now, so it won't be long before women everywhere begin renewing their attack on the ozone by spraying faux lacquer on their tresses.

Implications - As the modern aesthetic increases each day, consumers are looking for ways to revert back to simpler styles. Reviving retro fashion is appealing to customers who are tired of the onslaught of clean-cut pieces. Designers could incorporate older aesthetics into their items to attract more shoppers.

Reviving Retro Fashion
Designers could incorporate older aesthetics into their items to attract more shoppers.
Nostalgic Beauty Trends
Consumers are looking for ways to revert back to simpler styles.
Modern Aesthetic Rejection
Reviving retro fashion is appealing to customers who are tired of the onslaught of clean-cut pieces.

Industries Being Reshaped

Fashion and Apparel
Designers could incorporate older aesthetics into their items to attract more shoppers.
Beauty and Cosmetics
Consumers are looking for ways to revert back to simpler styles.
Retail and Consumer Goods
Reviving retro fashion is appealing to customers who are tired of the onslaught of clean-cut pieces.
SCORE
4.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 55%
Freshness 8%

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