This fabulous viral ad from Aero chocolate bars is a visually stunning creative idea that works brilliantly. Aero chose famed skate fairy director Ty Evans (of the Lakai footwear Fully Flared video) and created some fun with the chocolate theme.
"Nestlé is seeking to reinvent the female-targeted Aero bar, last promoted by Sex and the City hunk Jason Lewis, with a £7m ad campaign featuring skateboard star Bob Burnquist," the Guardian explains.
With plenty of Aero chocolate bubbles and skateboarding boys, how can it be anything less than brilliant?
I adore the 'chocolate' bubbles (actually consisting of brown balloons); as well as looking ridiculously great on camera, they look like very much like the real bubbles inside Aero bars!
There is also a 'making of' video, which can be seen here:
Key Themes Behind This Trend
- Viral Advertising
- The use of visually stunning and creative ads, such as the Aero chocolate bubble boarding ad, can help businesses gain attention and reach a wider audience.
- Skateboarding Collaborations
- Collaborating with skateboard stars, like Aero did with Bob Burnquist, can help companies generate excitement and engage with a specific target audience.
- Reinventing Classic Products
- Companies, like Nestlé with the Aero bar, can find success by reinventing and promoting classic products in new and innovative ways.
Where This Applies
- Advertising
- Advertising agencies can leverage viral advertising techniques to create eye-catching campaigns that capture audience attention.
- Action Sports
- Companies within the action sports industry can collaborate with skateboarding stars and create unique marketing campaigns to connect with their target market.
- Food and Beverage
- Food and beverage companies can revitalize classic products by developing new marketing strategies and incorporating innovative ideas to appeal to a younger, tech-savvy consumer base.
