The austere forties-inspired Lanvin Fall 2009 collection was punched up with stunning over-sized necklaces pieces.
The chunky multi-toned metal jewelery was detailed with gigantic gemstones and massive black and white faux pearls.
Modern and symmetrical, the necklaces added a futuristic touch to vintage-styled dresses and feather hairpieces.
Metal accents also added flash to sleek handbags with gold chain shoulder straps, cuffs and tubular hair accessories.
Implications - Consumers have a desire to transcend the boundaries of the quotidian. This stems from the hyper-rational order of city living that has repressed the imagination. Companies should consider this the desires of this demographic and create marketing campaigns that offer the opportunity for escape.
What Makes This Trend Stand Out
- Avant-garde Jewelry
- There is an opportunity for jewelry companies to design bold, futuristic and unconventional jewelry to appeal to consumers' desire for distinctiveness and novelty.
- Oversized Jewelry
- Companies can consider producing oversized jewelry to create visual impact and add value to an outfit.
- Metal Accents in Fashion
- The use of metallic accents in clothing and accessories has an opportunity to become a popular trend, especially in a futuristic or avant-garde style.
Sectors Adopting This
- Jewelry Industry
- Jewelry retailers can consider offering more bold and unconventional jewelry designs to appeal to avant-garde consumers.
- Fashion Industry
- Fashion companies can explore the use of oversized jewelry and metal accents in clothing and accessory designs, particularly in brands with a futuristic or edgy aesthetic.
- Marketing Industry
- Marketers can tap into consumers' desire for escape and discovery by creating campaigns that offer unconventional and innovative products, such as oversized jewelry or fashion accessories with metallic accents.
