The Comeback of The Aston Martin Lagonda To Celebrate 100th Birthday
Holger Mohr — March 15, 2009 — Autos
References: astonmartin & ftd.de
2009 is the 100th birthday of the legendary brand Lagonda, and to celebrate, Ulrich Betz, the chief of Aston Martin, announced a sleek new supercar reveal.
At the Geneva Auto-Salon, the prototype of a 21st century Lagonda was presented. The Lagonda brand has been owned by Aston Martin since 1947, but the last authentic Lagonda was produced in 1976 (see the gallery for an image).
Aston Martin’s approach these days is to use their brand to enter the SUV sector, to reach new markets and target different groups. Betz is looking to the Far East, Middle East and Russia; in 1910, Lagonda was already sold in Moscow and Saint Petersburg.
At the Geneva Auto-Salon, the prototype of a 21st century Lagonda was presented. The Lagonda brand has been owned by Aston Martin since 1947, but the last authentic Lagonda was produced in 1976 (see the gallery for an image).
Aston Martin’s approach these days is to use their brand to enter the SUV sector, to reach new markets and target different groups. Betz is looking to the Far East, Middle East and Russia; in 1910, Lagonda was already sold in Moscow and Saint Petersburg.
Trend Themes
1. Supercar Revivals - The relaunch of the Aston Martin Lagonda may inspire other luxury car brands to bring back their classic models with modern updates.
2. Luxury SUV Expansion - Aston Martin's move towards the SUV market may disrupt traditional luxury car brands and attract new clientele.
3. International Market Expansion - The Aston Martin Lagonda relaunch may lead to a focus on expanding luxury car sales in the Far East, Middle East, and Russia.
Industry Implications
1. Automotive Industry - The automotive industry may see more brands exploring the revival of classic models as a marketing strategy for modern luxury cars.
2. Luxury Car Brands - Luxury car brands may need to consider entering the SUV market to keep up with Aston Martin and other competitors.
3. International Car Sales - Luxury car brands may look to expand sales in international markets, focusing on regions like the Far East, Middle East, and Russia.
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