As part of Barbie's 50th anniversary, cosmetics company Stila has unveiled a range of Barbie makeup ‘paint cans’ to help you recreate iconic looks from the past.
The four styles featured from the last 50 years include the original 1959 look, a sun-kissed Malibu look from the early 1970's, a more recent millennium style, and the glamorous ‘Foxy Barbie’ of the 1980’s.
Each ‘paint can’ includes eye shadow, blusher, lip color, and mascara, as well as a Look Book that details the best-selling Barbie styles.
Unfortunately, GI Joe has yet to release a similar range.
What Makes This Trend Stand Out
- Barbie Makeup Trends
- Expanding Barbie-themed makeup lines targeted at adults.
- Iconic Looks Recreation Trend
- Makeup brands launching iconic looks recreation sets.
- Nostalgia Marketing Trend
- Brands are capitalizing on nostalgia marketing to appeal to adult consumers.
Sectors Adopting This
- Beauty and Cosmetics Industry
- Opportunity for beauty brands to expand their product offerings with themed makeup lines.
- Toy Industry
- Opportunity for toy brands to explore themed product collaborations with cosmetic companies.
- Marketing and Advertising Industry
- Opportunity for marketing and advertising agencies to develop creative campaigns around nostalgia marketing.
