This toe-tapping commercial for Mahou Premium Light Beer uses a young hip couple to convey the message that their brand is so light that you’ll become weightless after drinking it. The ad was created by advertising agency El Laboratorio with creative direction by Nico Caicoya.
Implications - Brands or ad agencies that take a literal approach with their selling points communicate a message in a way that is easy to understand. In this particular case, the ad also manages to be extremely eye-catching through the use of surrealism. Ultimately, post-production technology makes it much easier for ads to go above and beyond with a simple concept, making for ads that are memorable.
Key Themes Behind This Trend
- Literal Selling Approach
- Using a direct approach to sell a product can make it easier to understand and remember.
- Surrealistic Ads
- Using surrealism in commercials can help capture consumer attention and make the ad memorable.
- Post-production Technology in Advertising
- Technological advances in post-production allow for ads to be more visually stunning and impactful.
Where This Applies
- Alcohol and Beverage
- Companies in the alcohol and beverage industry can use literal selling approaches and visually stunning ads to stand out in a crowded market.
- Advertising and Marketing
- Ad agencies can use surrealism and post-production technology to create memorable ads for their clients.
- Film and Television Production
- Advancements in post-production technology can improve the visual effects in films and TV shows, enhancing the overall viewing experience.
