With the recession always at the back of our minds, we are taking things into our own hands to try to save money. These are 5 ways in which people are cutting back during these tough times:
1. Taking showers instead of baths – Reports from Unilever suggest sales of bubble bath are on the decrease.
2. Buying frozen food instead of fresh – Supermarket sales indicate steep rises in purchases of frozen food items.
3. Making your own lunch – Sales of lunch boxes are up 68% at Robert Dyas
4. DIY hair dying – Home hair dye kit sales are up 27%
5. Tap water instead of expensive bottled water – Sales of bottled water have dropped 15% over the past year.
What's Driving This Trend
- Shift to Showers
- Opportunity for innovative shower products and water-saving technologies.
- Rise of Frozen Food
- Potential for new frozen food brands and convenient frozen meal options.
- Increase in DIY Hair Care
- Space for at-home hair dye kits and DIY haircare tutorial platforms.
Who This Affects Most
- Bathroom Products
- Disruption potential in eco-friendly shower products and water-efficient fixtures.
- Food and Beverage
- Opportunity for frozen food manufacturers and retailers to meet growing demand.
- Personal Care
- Market potential for at-home hair dye brands and haircare tutorial platforms.
