Brazilian supermodel deluxe Gisele Bundchen has been going through a tremendous period of exposure that has seen her grace various covers of the most prestigious fashion magazines in the world simultaneously. This time around, the stunning beauty is on the front page and spread of the April 2009 issue of Harper’s Bazaar.
Photographed by Peter Lindbergh, Gisele channels some of her iconic predecessors from the 1960’s, 1970’s and 1980’s including Twiggy, Iman and Cindy Crawford. She also pays homage to the glamorous fashion of the 1950s in a high-contrast photograph (#2 on the gallery) that showcases models in iconic poses that were en vogue back then.
Check out some of Harper’s Bazaar’s commentary about Gisele below.
Key Themes Behind This Trend
- Retro Fashion
- There is a growing interest in reviving fashion styles from the past, creating an opportunity for businesses to innovate with new takes on classic looks.
- Fashion Photography
- Photographers are experimenting with new ways to capture fashion, presenting an opportunity for new technologies and techniques to emerge.
- Celebrity Endorsements
- Celebrities remain an effective way for brands to promote their products, but there is an opportunity for businesses to explore new, more authentic ways of partnering with stars.
Where This Applies
- Fashion
- Fashion companies can explore the trend of retro styles and innovative fashion photography to create unique products that appeal to consumers.
- Photography
- Photography companies can innovate with new technologies and techniques to capture fashion in fresh and exciting ways that stand out in a crowded market.
- Marketing and Advertising
- Marketing and advertising companies can help brands capitalize on the trend of celebrity endorsements, while also exploring new ways for stars to authentically promote products.
