In their own words, “Lightning Fast: Can't—See-it! Hear-it! Stop-it!:Until It's Too Late!†This is a quote from the sellers of the BeltSword (lightening crashes). It's a 32.5 inch, flexible sword that is, again, in their own words, the “World's First - Massive Sword - Hidden in Pants Belt.†And if that doesn't make you want to run out and buy one, this video will.
Implications - Businesses that can come up with print marketing, commercials as well as viral videos are the most effective at targeting consumers. By adding viral videos into their repertoire, both small and larger businesses can ensure they most efficiently penetrate their target markets via the web.
What's Driving This Trend
- Geekcessories
- Opportunities for disruptive innovation exist in creating new accessories for the growing geek culture market.
- Hidden Weapons
- Incorporating hidden weapons into everyday items like belts, wallets, and phone cases can be a new area for innovation for self-defense and security companies.
- Viral Marketing
- With social media being a popular platform for sharing content, companies can benefit from incorporating viral marketing campaigns to effectively reach target markets.
Who This Affects Most
- Fashion Accessories
- The incorporation of geek culture into fashion can create a new niche market for funky, functional fashion accessories.
- Self-defense and Security
- There is opportunity for disruptive innovation in creating everyday items that can double as hidden weapons for self-defense or security purposes.
- Advertising and Marketing
- There is an opportunity for advertising agencies to incorporate viral marketing campaigns into their services, as an efficient way for businesses to reach their target markets online.
