Thank goodness my town has a sign ordinance restricting the height of signs. The very, very tall signs are called “floaters†by the sign makers and appear next to interstate highways. But imagine if signs were allowed to float without no visible means of support from the ground. Are they still signs?
Matt Siber asks this question in his portfolio of photoshopped signs, some of which can be seen in the gallery.
Implications - A wise business move that companies would benefit from is taking a widely used and familiar product and altering its appearance to distinguish it from past models. Appealing to audiences by demonstrating both the familiar aspects of a well-known product as well as the new features is a great way for businesses to expand their target demographic.
Why This Trend Is Growing
- Floating Signs
- Disruptive innovation opportunity: Develop new advertising techniques that utilize floating signs with no visible means of support, capturing attention in unexpected ways.
- Alteration Marketing
- Disruptive innovation opportunity: Create marketing strategies that focus on altering the appearance of widely used products to distinguish them from previous models, appealing to a wider audience.
- Familiarity with Innovation
- Disruptive innovation opportunity: Combine familiar aspects of well-known products with new features to expand the target demographic for businesses.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Explore new advertising techniques, such as floating signs without visible means of support, to capture attention and create unique experiences for audiences.
- Marketing
- Disruptive innovation opportunity: Develop marketing strategies that focus on altering the appearance of widely used products to stand out in the market and attract new customers.
- Product Development
- Disruptive innovation opportunity: Incorporate familiar aspects of well-known products with new features to create innovative products that appeal to a broader range of customers.
