The iconic Stork Club in Manhattan was the NYC hotspot for an amazing run. Ex-bootlegger Sherman Billingsley ran the place continuously from 1929-1965. Made popular again by the hit television series The Mad Men, Billingsley mastered the subtle gestures indicating special treatment for the guests at the table where he would stop by to chat them up.
Pointing down, bring a round of drinks. Palm up, bring champagne. Touch the collar? No check for this table. Tugging at the pocket handkerchief meant bring perfume.
But avoid these signals: hand to nose, that meant “these are not important people." Interlocked hands: get them out of here quick. And the subtle wave meant tone down the band.
Key Themes Behind This Trend
- Subtle Gesture Communication
- Disruptive innovation opportunity: Develop technology that allows for discreet, non-verbal communication in hospitality or customer service industries.
- Personalized VIP Treatment
- Disruptive innovation opportunity: Create a platform that uses subtle signals to customize experiences in the hospitality industry.
- Nostalgic Experiences
- Disruptive innovation opportunity: Launch a business that recreates vintage settings and experiences for customers looking for a taste of the past.
Where This Applies
- Hospitality
- Disruptive innovation opportunity: Implement subtle gesture communication systems to enhance guest experiences in hotels and restaurants.
- Customer Service
- Disruptive innovation opportunity: Develop platforms and training programs that teach customer service professionals to use subtle signals for personalized interactions.
- Event Planning
- Disruptive innovation opportunity: Offer event planning services that incorporate subtle signals to create unique and memorable experiences for guests.
