What a great idea. I'm always yelling at the television, and the woman that lives with me doesn't like it one bit. But add Twitter to the bottom of the screen, and I can yell on YOUR television. Or we can both observe that the ball was out, YOU BLIND FOOL! Or how stupid it was for Andrew Dice Clay not to make cupcakes on Celebrity Apprentice.
Implications - Corporations or brands who want to increase the amount of communication between their company and consumers would be wise to include customer tweets on their Website or their Facebook page. By displaying consumer comments to the world, the brand convinces the purchasing public that they value their opinions.
What Makes This Trend Stand Out
- On-screen Tweeting
- The trend of displaying tweets on screens during TV shows, sports events, and other broadcasts presents opportunities for companies to engage with their audience in real-time.
- Social Media Broadcasting
- The trend of incorporating social media platforms like Twitter to TV broadcasts opens up doors for new broadcasting and advertising models.
- Audience Participation
- The trend of enabling the audience to participate and share their opinions during TV shows and events creates opportunities for interactive storytelling.
Sectors Adopting This
- Broadcasting
- Incorporating social media into broadcasting can help networks and advertisers reach a wider and more engaged audience.
- Advertising
- Advertising could look to capitalize on the trend of on-screen tweeting to promote their products in real-time during popular TV shows and events.
- Social Media
- Social media platforms like Twitter and Facebook could collaborate with TV networks to promote audience participation and increase user engagement.
