The new Nissan Qazana concept is perceived to be a sportscar/offroader, but it instead resembles a softroader, a giant puffball rover. And what about that name, Qazana? I’m sure it means something cool in Swaziland or Suessville.
The Nissan Qazana design team says they were influenced by beach- and dune-buggies. The fact that it looks nothing like a buggy seems to be lost on them. The interior is sweet, with the suicide doors for the back to give the appearance of mega-space inside.
Why This Trend Is Growing
- Sportscar Suvs
- The trend of blending sportscar and SUV features to create vehicles that offer both performance and practicality.
- Softroaders
- The trend of designing SUV-like vehicles with off-road capabilities that are more focused on comfort and style rather than extreme off-roading capabilities.
- Beach-inspired Design
- The trend of incorporating beach- and dune-buggy influences into vehicle designs, creating a unique and fun aesthetic.
Industries Being Reshaped
- Automotive Industry
- The automotive industry can explore opportunities in developing sportscar SUVs that appeal to consumers looking for a versatile and exciting driving experience.
- Luxury Vehicle Market
- Luxury vehicle manufacturers can capitalize on the softroader trend by creating SUVs that prioritize comfort and style, while still offering some off-road capabilities.
- Design Industry
- The design industry can take advantage of the beach-inspired design trend by incorporating elements of fun and adventure into product designs across various sectors.
