With orders to find something she hated, change it and make it better, and then advertise it, Elizabeth Dilk created the ‘The Kit to Thwart Writers Block.’
Because she hated suffering writer’s block herself, Dilk researched the many ways to solve it, and chaneled her discoveries into this packaged kit.
The kit was initially advertised by dispersing branded napkins at coffee shops and various other locations where creatives might go to try and avoid or overcome writer’s block.
The napkins featured the kit logo on one side, and the opposite side was silk-screened with depressing doodles on them which looked like they could have been drawn by someone in the throes of writers block.
Neat idea!
What's Driving This Trend
- Writer's Block Solutions
- Disruptive innovation opportunity: Create innovative tools and kits to help writers overcome creative blocks.
- Branded Napkin Marketing
- Disruptive innovation opportunity: Develop creative ways to advertise products through branded napkins in coffee shops and other creative spaces.
- Multi-sensory Stimulation
- Disruptive innovation opportunity: Design kits that stimulate multiple senses to enhance creativity and inspiration.
Who This Affects Most
- Creative Writing
- Disruptive innovation opportunity: Introduce new products and tools to aid creative writers in overcoming blocks.
- Marketing and Advertising
- Disruptive innovation opportunity: Explore alternative advertising methods, such as branded napkins, to reach target audience effectively.
- Product Design
- Disruptive innovation opportunity: Develop innovative kits and tools that stimulate multiple senses to enhance creativity across different industries.
