These brutish and coarse ads for Croma Eye Drops use bloodshot eyes with capillaries shaped like arrows, flames and snakes to relate their message to “Kill the red.” I find these ads difficult to look at, but must admit that they certainly evoke the sensation of red, irritated eyes and the corresponding desperation to get rid of that feeling.
The ads were created by advertising agency Tonic, Dubai, UAE with creative direction by Vincent Raffray, Valerio Battagli and Thomas Derouault. The copy was written by Dario de Albuquerque.
Key Themes Behind This Trend
- EYE-RELATED AD CAMPAIGNS
- Disruptive innovation opportunity: Explore new ways to visually represent eye-related issues in advertising campaigns.
- SENSORY MARKETING
- Disruptive innovation opportunity: Develop marketing strategies that evoke specific sensations, such as the feeling of red, irritated eyes.
- UNCONVENTIONAL ADVERTISING
- Disruptive innovation opportunity: Experiment with unconventional and visually striking ad designs to capture the attention of the target audience.
Where This Applies
- ADVERTISING
- Disruptive innovation opportunity: Incorporate innovative techniques and visuals to create captivating ad campaigns.
- EYE CARE
- Disruptive innovation opportunity: Invent new eye care products or solutions that effectively address and alleviate red, irritated eyes.
- MARKETING
- Disruptive innovation opportunity: Utilize sensory marketing techniques to enhance brand messaging and create memorable experiences for consumers.
