I really love this outdoor 'Wimbledon Chair' that Nola presented at the Stockholm Furniture Fair 2009. Nola is a Swedish company that excels in creating funky and functional designs for the urban environment.
I would even have the steel square 'Wimbledon Chair' in my home with a nice sheepskin cushion. I love the strong graphic look of the grid combined with the round bend of the metal for seating. The chair comes in bright green and red; it is part of a series called 'Concrete Things' created by Komplot, a Danish design company.
What's Driving This Trend
- Outdoor Furniture
- Disruptive innovation opportunities in the outdoor furniture industry include incorporating funky and functional designs, such as the 'Wimbledon Chair', to attract urban customers.
- Steel Design
- The use of steel in furniture design presents disruptive innovation opportunities for creating strong graphic looks, like the grid pattern in the 'Wimbledon Chair'.
- Urban Design
- Incorporating designs that are both funky and functional, like the 'Wimbledon Chair', offers disruptive innovation opportunities in the urban design industry.
Who This Affects Most
- Furniture
- The furniture industry can explore disruptive innovation opportunities by incorporating funky and functional designs for outdoor furniture, similar to the 'Wimbledon Chair'.
- Design
- The design industry can tap into disruptive innovation opportunities by utilizing steel in furniture design to create strong graphic looks, such as the grid pattern in the 'Wimbledon Chair'.
- Home Decor
- The home decor industry can embrace disruptive innovation opportunities by introducing funky and functional designs, like the 'Wimbledon Chair', that appeal to urban customers.
