Cravendale Dairy claims that "milk matters," and uses an angry bull to deliver this message loud and clear. The bull can certainly be compared to a drunken sailor who can't get enough beer, only his top tipple is milk. The ad is lots of fun if you don’t take it too seriously.
The ad was created by advertising agency Wieden + Kennedy, London with creative direction by Frank Ginger and Nicholla Longley. The copy was written by Sophie Lewis and Sam Heath.
What's Driving This Trend
- Stop-motion Advertising
- Leveraging stop-motion animation in advertising opens the door for more creative visual storytelling opportunities.
- Brand Personification
- Personifying a brand, product, or service in advertising can create a relatable and memorable character for consumers to connect with.
- Humorous Advertising
- Using humor in advertising can make a brand more approachable and memorable for consumers.
Who This Affects Most
- Dairy Industry
- The dairy industry can leverage innovative advertising techniques to promote the benefits of milk consumption in a humorous and relatable way.
- Advertising Industry
- Incorporating stop-motion animation and creative concepts into advertising campaigns can make brands stand out and resonate with audiences.
- Food and Beverage Industry
- Brands can explore using humor and personification to market products and create a deeper connection with consumers within the food and beverage industry.
