This Google business card from Ji Lee is a great idea in theory. It’s attention-grabbing for sure, sleek and minimalist in nature. The business card is one that won’t end up in the round file, if for nothing else than its aesthetic value.
However, in practice, if made for the wrong person, Ji Lee’s Google business card could completely thwart their networking attempts. What if the top results are intoxicated YouTube videos, incendiary comments posted on social networks and a box score from a high school basketball game in which said candidate committed 5 turnovers and fouled out of the game? I’m just saying.
Key Themes Behind This Trend
- Personal Branding
- Disruptive innovation opportunities can be found in developing tools and platforms for individuals to showcase their personal brand in unique and attention-grabbing ways.
- Digital Networking
- The rise of digital networking presents opportunities for disruptive innovation in creating smart business cards that seamlessly connect to online profiles and showcase relevant information.
- Online Reputation Management
- There is a need for disruptive innovations that help individuals manage and enhance their online reputation by curating and highlighting positive and relevant search results.
Where This Applies
- Printing and Graphic Design
- The printing and graphic design industry can explore disruptive innovation opportunities by creating customizable and visually appealing business cards that incorporate digital elements.
- Technology and Software
- The technology and software industry can capitalize on disruptive innovation by developing advanced networking tools and platforms that seamlessly integrate online profiles with physical business cards.
- Online Reputation Management
- The online reputation management industry will benefit from disruptive innovations that offer individuals effective solutions to proactively manage and enhance their online presence and personal brand.
