The February 2009 issue of Dazed & Confused features a creative editorial, ‘Rotation,’ by photographer Tim Richardson that showcases the hottest menswear trends.
'Rotation' features model Joseph Culp spinning around on a round platform after being styled by Robbie Spencer in pieces from Tom Ford, Hugo Boss, Givenchy, Belstaff, DKNY, and Tommy Hilfiger, among other designers.
The editorial comes with a complementary video. The whole thing is brilliant. Watch the video, and then check out more fantastic features from Dazed below.
Key Themes Behind This Trend
- 360-degree Fashion
- Brands and retailers can create clothes that look good from all angles and experiment with 360-degree photos and videos for online shopping experiences.
- Interactive Fashion Editorials
- Creative teams can push the boundaries of fashion editorials by incorporating new technologies like virtual reality, mixed reality, and interactive videos.
- Fashion Film Campaigns
- Fashion brands can create compelling narratives for their collections through high-quality fashion films that showcase their designs in a unique and visually-engaging way.
Where This Applies
- Fashion Industry
- Fashion brands, designers, retailers, and fashion media can leverage emerging technologies and creative concepts to disrupt traditional fashion marketing and storytelling.
- Film and Entertainment Industry
- Video production companies, directors, and producers can collaborate with fashion brands to create innovative and engaging fashion film campaigns.
- Virtual and Augmented Reality Industry
- VR/AR technology providers and developers can explore opportunities to enhance the fashion industry with interactive and immersive experiences for product showcases and shopping.
