German TV channel, Beate Uhse, is back with a follow up to their award winning ‘fake naughty’ commercial to promote their child lock parental control feature.
However, instead of hand-drawing in caricature style, the commercial shows ink drawings that morph from apparently naughty into a harmless animal shape.
The message? When it comes to the naughty bits, “You’ll See It, Your Kids Won’t.”
The new ad is directed by Martin Hess, Ole Peters for Kempertrautmann, Hamburg with 3D art by Heinrich Löwe.
What Makes This Trend Stand Out
- Parental Control Advertising
- Disruptive innovation opportunity: Explore new creative ways to promote parental control features by using clever and visually appealing ad campaigns.
- Subliminal Messaging in Commercials
- Disruptive innovation opportunity: Investigate the potential of using subliminal messaging techniques in advertising to convey hidden messages in a captivating manner.
- Interactive Ink Drawings in Advertising
- Disruptive innovation opportunity: Develop interactive ink drawings that transform from potentially controversial content to family-friendly imagery, allowing advertisers to engage audiences in a unique way.
Sectors Adopting This
- Television Broadcasting
- Disruptive innovation opportunity: Leverage technological advancements to enhance parental control features and create a safer viewing experience for families.
- Advertising and Marketing
- Disruptive innovation opportunity: Experiment with unconventional advertising methods, such as subliminal messaging, to captivate audiences and convey messages more effectively.
- Art and Design
- Disruptive innovation opportunity: Merge art and technology to create interactive ink drawings that can be used in advertising campaigns, opening up new possibilities for creative expression.
