French auto manufacturer Citroen is hoping to modernize the brand with chic accessories emblazoned with the company logo. The insignia is undeniably cool with a sleek interlocking ‘V’ shape appearing on sunglasses, cell phones, jewelry, belts, handbags and snowboards.
Unfortunately, the brand many have an uphill battle ahead of them with car designs from the past that are less than hip. However, the new DS Inside concept unveiled in Paris on the 90th anniversary of Citroen may actually boost sales with its hip DS3 turbocharged hatchback.
Key Themes Behind This Trend
- Brand Accessories
- Opportunity for other auto manufacturers to create a line of lifestyle accessories for their respective brands.
- Brand Revitalization
- Opportunity for other brands to modernize their image with chic accessories emblazoned with their logos.
- Personalized Accessories
- Opportunity for companies to offer personalized accessories with sleek designs that appeal to contemporary consumers.
Where This Applies
- Auto Manufacturing
- Opportunity for auto manufacturers to expand their product line to include lifestyle accessories to attract younger consumers.
- Fashion and Apparel
- Opportunity for fashion and apparel companies to collaborate with brands to design and produce stylish accessories that cater to the contemporary consumer market.
- Consumer Electronics
- Opportunity for consumer electronics companies to create lifestyle accessories that match the design of their devices to improve brand recognition and customer loyalty.
