Hazardous Runways

Models Bite the Dust in Dangerous Heels At NY Fashion Week

Due to dangerous high heels and lighting that was far too low, the catwalks became small battle fields for some of the models participating in the Fall 2009 New York Fashion Week.

At Bryant Park, the Hervé Léger runway for designer Max Azria looked like an obstacle course when at least three models spilled all over the dark and slippery catwalk.

Two of the victims were newcomers 15-year-old Monica “Jac” Jagaciak, and 17-year-old German model Karolin Wolter. For his part, Azria said that people should focus on his clothes and not the model wipe outs. Really?

You’d have to wonder how much thought goes into protecting the models with their slender and fragile frames. To me, it is really amazing that we don’t hear much about models twisting or breaking their ankles because of those incredibly dangerous shoes with which they strut up and down the runways.

Ah, the vagaries of fashion.

Model Safety
Opportunity for developing safer runway environments for models during fashion events.
Footwear Innovation
Opportunity for designing high heels that are both stylish and safe for models and runway participants.
Fashion Event Infrastructure
Opportunity for improving lighting and runway surfaces to prevent accidents during fashion shows.

Who This Affects Most

Fashion Industry
The fashion industry can explore innovative measures to ensure the safety and well-being of models during runway events.
Footwear Industry
The footwear industry can capitalize on the need for safer high heel designs that prioritize both style and comfort.
Event Production Industry
The event production industry can focus on improving the infrastructure and safety measures of fashion shows to prevent accidents and injuries.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 100%
Freshness 8%

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